What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth?
To find out, the Association of National Advertisers (ANA) surveyed 303 marketers from a mix of B2C and B2B companies (mostly from midsize or large firms with 20 or more full-time marketing employees) in the United States.
Some 40% of respondents say their organization has a matrixed structure (functional silos exist but individuals have "dotted line" responsibilities across silos).
And 38% say their organization has a networked structure (cross-functional teams come together for specific projects).