What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth?

To find out, the Association of National Advertisers (ANA) surveyed 303 marketers from a mix of B2C and B2B companies (mostly from midsize or large firms with 20 or more full-time marketing employees) in the United States.

Some 40% of respondents say their organization has a matrixed structure (functional silos exist but individuals have "dotted line" responsibilities across silos).

And 38% say their organization has a networked structure (cross-functional teams come together for specific projects).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji