The annual report was based on an analysis of 600,000 keywords with a range of search volumes. The researchers examined the top 100 SERP results for each term to determine which factors influence page rank on Google.
Pages that are hosted on websites with a high number of direct visits (sites which people often go straight to) tend to consistently rank well in Google search, the analysis found.
Other factors that have a strong influence on how well pages rank include time on site, pages per session, and bounce rate.
Overall, factors that signal website quality and relevance to Google are much more influential on page rank than traditional SEO factors such as keyword density.
Some additional key findings from the report :
The top three ranking pages for a keyword tend to have content that is 45% longer, on average, compared with the page in the 20th position.
People visit between 3 and 3.5 pages, on average, after arriving to a site via search.
Some 65% of pages that rank for high-volume keywords use HTTPS.
A page is more likely to rank well in search if it is hosted on a website that receives a high number of backlinks and has a high number of referring domains, the analysis found.
The link between page rank and the number of backlinks/referring domains is especially strong with high-volume keywords.
About the research: The annual report was based on an analysis of 600,000 keywords with a range of different search volumes. The researchers examined the top 100 SERP results for each term to determine which factors influence page rank on Google.
Continue reading "The Impact of 17 Factors on Google Search Rank" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Search Engine Marketing: