Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Fashion-Shopping Habits of Millennial Women

by Ayaz Nanji  |  
January 10, 2018
  |  2,968 views

Social media influencers have now surpassed friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.

The report was based on data from a survey conducted in November 2017 among 500 women in the United States age 18-34.

Some 41% of Millennial women say they rely primarily on online influencers/bloggers for fashion ideas and recommendations.

Friends and family are the second most important source for fashion ideas and recommendations (37% of Millennial women cite them as the primary source).


Just over half (52%) of Millennial women say they trust fashion influencers less than they used to.

Some 59% of Millennial women say they like viewing content from fashion influencers on Instagram.

YouTube is the second most popular social media platform for viewing influencer content.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!