The report was based on data from a survey conducted in November 2017 among 500 women in the United States age 18-34.
Some 41% of Millennial women say they rely primarily on online influencers/bloggers for fashion ideas and recommendations.
Friends and family are the second most important source for fashion ideas and recommendations (37% of Millennial women cite them as the primary source).
Just over half (52%) of Millennial women say they trust fashion influencers less than they used to.
Some 59% of Millennial women say they like viewing content from fashion influencers on Instagram.
YouTube is the second most popular social media platform for viewing influencer content.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji