The report was based on data from a survey conducted in November 2017 among 500 women in the United States age 18-34.
Some 41% of Millennial women say they rely primarily on online influencers/bloggers for fashion ideas and recommendations.
Friends and family are the second most important source for fashion ideas and recommendations (37% of Millennial women cite them as the primary source).
Just over half (52%) of Millennial women say they trust fashion influencers less than they used to.
Some 59% of Millennial women say they like viewing content from fashion influencers on Instagram.
YouTube is the second most popular social media platform for viewing influencer content.
Some 37% of Millennial women say when they're looking for new clothing/apparel, they visit the mall first.
Some 65% of Millennial women say they most often make their fashion purchases in-store rather than online.
About the research: The report was based on data from a survey conducted in November 2017 among 500 women in the United States age 18-34.
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