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Online shoppers looking for inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.

The report was based on internal Google search data collected between 2015 and 2017.

The number of shopping-related searches that included "ideas" (e.g., "teacher gift ideas") increased 55% between 2015 and 2017.

Mobile searches that included "shopping list" (e.g., "beginner makeup shopping list") increased 150% between 2015 and 2017.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji