How important have smartphones become to modern life?
Some 42% of consumers in India, 36% of consumers in China, 35% of consumers in the US, and 21% of consumers in the UK say they feel a strong sense of anxiety if they leave their mobile phone at home when they go out.
Most consumers in the US (74%), the UK (61%), and India (57%) say they would rather lose their phone than their wallet.
However, 71% of consumers in China say they would rather lose their wallet than their phone.
About the research: The report was based on data from a survey of 10,000 adults in China, India, the United Kingdom, and the United States.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji