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How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?

To find out, Localytics conducted a survey in 2017 among 1,000 smartphone users in the United States. As part of the analysis, the researchers compared the results with those of a similar study conducted by the firm in 2015.

Some 52% of consumers say apps have gotten better about the number of notifications they send compared with a few years ago; 38% say things have stayed the same; and 10% say they’ve gotten worse.

Only 10% of consumers say they will disable notifications for an app if it sends one notification per week, on average.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji