Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?
Firms were evaluated on six criteria: the quality of their career pages, how they present themselves on job boards, the sentiment and volume of employee reviews, whether they receive workplace accolades/awards (e.g., Best Place to Work), the quality of their recruitment marketing materials, and the performance of their corporate social responsibility efforts. Based on those criteria, the researchers assigned each firm a weighted score of between 1 and 100 points (with 100 being perfect).
Johnson & Johnson received the highest score (82 points). Intel ranked second and was followed by IBM, Lockheed Martin, Procter & Gamble, General Motors, J.P. Morgan Chase, Dow Chemical, Cummins, and ADP.
Here are the top 25 brands that excel at marketing to potential employees:
About the research: The report was based on an analysis of the employment branding efforts of the companies on the 2017 Fortune 500 List.
Continue reading "Which Fortune 500 Brands Excel at Marketing to Potential Employees?" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Brand Management:
- What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]
- The Benefits of Green B2B Branding
- Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]
- The Brands Americans Feel Most Intimately Connected to During COVID-19
- The 25 Most Valuable Global Brands in 2020