Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.

The report was based on data from a survey of 400 mid- and senior-level event marketers from across the globe.

Some 46% of B2B marketers and 24% of B2C marketers say email is the best channel for promoting live events.

Marketers rank personal relationships as the second most effective channel for promoting live events.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji