The report was based on data from a survey conducted in 2018 among 1,030 consumers age 18 and older in the United States.
Some 58% of respondents say they most prefer to see television advertisements among various mediums. Only 13% of consumers cite online ads, and just 11% cite either social media ads or print ads:
Among consumers who prefer online and social ads over other formats, Facebook ads are the most liked. Banner advertisements rank second:
Men and women alike say they enjoy advertisements from food and drink brands the most.
Men are more likely to like ads from sports/entertainment and technology brands, and women are more likely to like ads from fashion/health/beauty and travel brands:
About the research: The report was based on data from a survey of 1,030 consumers in the United States.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.