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The Ad Formats and Categories Consumers Like Most

by Ayaz Nanji  |  
March 6, 2018
  |  2,143 views

Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.

The report was based on data from a survey conducted in 2018 among 1,030 consumers age 18 and older in the United States.

Some 58% of respondents say they most prefer to see television advertisements among various mediums. Only 13% of consumers cite online ads, and just 11% cite either social media ads or print ads:

Among consumers who prefer online and social ads over other formats, Facebook ads are the most liked. Banner advertisements rank second:


Men and women alike say they enjoy advertisements from food and drink brands the most.

Men are more likely to like ads from sports/entertainment and technology brands, and women are more likely to like ads from fashion/health/beauty and travel brands:


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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