The report was based on data from a survey of 5,726 marketers who work for companies in a wide range of industries (66% work for B2B firms, and 34% work for B2B firms).
Facebook is, by far, the most commonly used social network by marketers (94% use it for marketing purposes). Instagram ranks second (66% use it), followed by Twitter (62%), LinkedIn (56%), and YouTube (50%).
Most Used Social Networks by B2C Marketers
For B2C marketers, the most commonly used social networks for marketing are Facebook (97%), Instagram (72%), and Twitter (62%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji