Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

The Social Networks B2B and B2C Marketers Value Most

by Ayaz Nanji  |  
May 31, 2018

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent research from Social Media Examiner.

The report was based on data from a survey of 5,726 marketers who work for companies in a wide range of industries (66% work for B2B firms, and 34% work for B2B firms).

Facebook is, by far, the most commonly used social network by marketers (94% use it for marketing purposes). Instagram ranks second (66% use it), followed by Twitter (62%), LinkedIn (56%), and YouTube (50%).


Most Used Social Networks by B2C Marketers 

For B2C marketers, the most commonly used social networks for marketing are Facebook (97%), Instagram (72%), and Twitter (62%).

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Alison Ver Halen Thu May 31, 2018 via web

    Thanks for the great information and for making it so accessible. I'm not surprised that LinkedIn has a lot of traction in the B2B space, but it is interesting to see how much Facebook dominates both B2B and B2C.

  • by Donna Peterson Fri Jun 1, 2018 via web

    Ayaz - thank you for this blog and charts. Several of my B2B clients do not think Facebook is the right place for their marketing dollars so I am always looking for information to backup what I am telling them.

  • by Bruce Rowe Mon Jun 11, 2018 via web

    Doesn't this really say that these are the most popular channels used by marketers? Would be great to see where the audience spends time, not which ones marketers use. I doubt Facebook would be number one for B2B.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!