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SEO Pricing: How Much Agencies and Freelancers Charge

by Ayaz Nanji  |  
July 23, 2018
  |  2,411 views

Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.

The report was based on data from a survey of 357 SEO agencies, consultants, and freelancers.

Three-quarters of respondents say they charge clients a monthly retainer fee.

Some 59% SEO specialists offer only one pricing model, and 67% of that group charge a monthly retainer. In other words, 40% of all respondents only charge a monthly retainer and do not offer hourly or per-project pricing to clients.

The researchers found that $501-$1,000 per month is the most popular monthly retainer rate for SEO specialists, with 23% of respondents charging that rate.


Some 51% of SEO agencies charge more than $1,000 per month, compared with only 45% of consultants and 33% of freelancers.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Ann Mendelsohn Byne Tue Jul 24, 2018 via web

    Who were the respondents to your survey. If they were mostly off shore the pricing might skew lower?

  • by 9wMedia Mon Jul 30, 2018 via web

    Hey Ayaz, Thanks a lot for updates. Will showe it to my boss.

  • by Akanksha Mon Aug 6, 2018 via web

    Must needed article..thanks for posting..keep posting many more.

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