Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.

The report was based on data from a survey of 357 SEO agencies, consultants, and freelancers.

Three-quarters of respondents say they charge clients a monthly retainer fee.

Some 59% SEO specialists offer only one pricing model, and 67% of that group charge a monthly retainer. In other words, 40% of all respondents only charge a monthly retainer and do not offer hourly or per-project pricing to clients.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji