Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.
The report was based on data from a survey of 357 SEO agencies, consultants, and freelancers.
Three-quarters of respondents say they charge clients a monthly retainer fee.
Some 59% SEO specialists offer only one pricing model, and 67% of that group charge a monthly retainer. In other words, 40% of all respondents only charge a monthly retainer and do not offer hourly or per-project pricing to clients.