The report was based on an analysis the load speed of pages for thousands of US organic mobile search results ranking in positions 1 through 15.
The researchers found that mobile pages ranking in positions 1 through 5 load measurably faster, on average, compared with those ranking in positions 6 through 15.
Across all industries, pages ranking in positions 1 through 5 take 2.5 seconds to load, on average, and pages ranking in positions 6 through 10 take 2.8 seconds to load, on average.
Nearly one-third (32%) of the top five mobile search results for the keywords examined load within a second, whereas less than one in four pages ranked 6 through 10 load that quickly.
The mobile pages for the top five results tend to load more quickly across keywords for all the verticals examined, including pages relevant to e-commerce, finance, health, media, and travel terms.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji