Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.

The report was based on data from a survey conducted between August 30 and September 6, 2018, among 2,021 winter holiday shoppers in the United States.

Some 26% of respondents say they plan to spend more on holiday gifts this year than last year and 56% plan to spend the same.

Some 41% of Millennials plan to spend more on holiday gifts this year than last year.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji