Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
To find out, Mission Control Marketing surveyed 500 decision-makers at large and midsize companies who are responsible for B2B purchases. Some of the results were segmented into four buyer groups: Finance, Operations, Marketing, and Technology.
Buyers say the MarketingProfs B2B Marketing Forum is the in-person event that has the most influence on their purchase decisions. The Business Innovation Factory Summit ranks second, and Microsoft's Cloud Roadshow ranks third.