Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?

To find out, Mission Control Marketing surveyed 500 decision-makers at large and midsize companies who are responsible for B2B purchases. Some of the results were segmented into four buyer groups: Finance, Operations, Marketing, and Technology.

Buyers say the MarketingProfs B2B Marketing Forum is the in-person event that has the most influence on their purchase decisions. The Business Innovation Factory Summit ranks second, and Microsoft's Cloud Roadshow ranks third.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji