How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals?

To find out, SEMrush analyzed the average cost-per-click (CPC) of search ads run in all 50 US states for 86,000 keywords in 17 industries.

Texas has the highest average search ad CPC for the Insurance, Real Estate, and Home & Garden verticals, the analysis found.

Florida is the most expensive state for search ads in the Online Education, Online Banking, Automobile Dealerships, and Pharmaceuticals verticals.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji