Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.

The report was based on data from a survey conducted in October 2018 among 263 adults, age 18-79, in the United States.

Some 29% of respondents say businesses should take public stands on political issues; nearly half (49%) of respondents, however, say businesses should not take public stands on political issues; and 22% say they are unsure.

Younger consumers are much more open to brands' taking political stands.

Some 56% respondents age 18-29 say brands should take public stands on political issues, compared with only 20% of respondents age 60 and older.

Some 31% of men say brands should take public stands on political issues, and 53% say they should not; 28% of women say brands should take public stands on political issues, and 45% who say they should not.

About the research: The report was based on data from a survey conducted on October 2018 among 263 adults age 18-79 in the United States.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji