The report was based on data from a survey conducted in October 2018 among 263 adults, age 18-79, in the United States.
Some 29% of respondents say businesses should take public stands on political issues; nearly half (49%) of respondents, however, say businesses should not take public stands on political issues; and 22% say they are unsure.
Younger consumers are much more open to brands' taking political stands.
Some 56% respondents age 18-29 say brands should take public stands on political issues, compared with only 20% of respondents age 60 and older.
Some 31% of men say brands should take public stands on political issues, and 53% say they should not; 28% of women say brands should take public stands on political issues, and 45% who say they should not.
About the research: The report was based on data from a survey conducted on October 2018 among 263 adults age 18-79 in the United States.
Continue reading "Should Brands Take Public Stands on Political Issues?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Branding:
- Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand
- How a Unified Brand Multiplies ROI [Infographic]
- How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]
- Seven Pillars of B2B Brand Reputation Management
- The Most Commonly Tattooed Brands [Infographic]
- How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]