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How to Create Content That Sparks Conversations

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+ How-To: Managing Marketing Content Across the Customer Lifecycle
+ Video: Elements of Great Storytelling
+ PRO: Author Dan Pink: Everything You Learned About Motivation Is Wrong
+ Quick Take: Five Common Errors in Marketing-Performance Measurement
+ Survey Says: Video Viewing via Mobile Doubles; Live Content Still Favored
+ My View: Six Questions to Ask Yourself About Your Online Billing Process

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Content and Customer Lifecycle | Great Storytelling | Marketing Measurement Errors | Mobile Video

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