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Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?

To find out, Backlinko teamed up with BuzzSumo to analyze more than 912 million blog posts published between October 2017 and October 2018.

The researchers examined metrics such as social media shares and backlinks to determine how certain content-related factors correlate with performance.

Below, key findings from the analysis.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji