Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?
The researchers examined metrics such as social media shares and backlinks to determine how certain content-related factors correlate with performance.
Below, key findings from the analysis.
Blog Post Length
Longer blog posts tend to generate more backlinks and social shares compared with shorter blog posts, the analysis found.
Pieces longer than 3,000 words garner 77% more referring domain links, on average, compared with content shorter than 1,000 words.
Posts longer than 1,000 words also get more social shares, on average, compared with posts shorter than 1,000 words. However, there are diminishing returns once posts surpass 2,000 words in length.
Longer headlines are correlated with more social shares, the analysis found.
Very long headlines (between 14 and 17 words) garner 77% more shares on social media, on average, compared with very short headlines (between 1 and 5 words).
A small share of pieces, dubbed "power posts" by the researchers, tend to generate the bulk of engagement, the analysis found.
The top 1.3% of the blog posts examined generated 75% of the shares on social media, and the top 0.1% generated 50% of the shares.
About the research: The report was based on an analysis of more than 912 million blog posts published between October 2017 and October 2018.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Five Steps to Making an Excellent Explainer Video (Article 3 of 3)
- Beyond Content Marketing: 10 Steps to Real ROI With Content Operations