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How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?

To find out, Signs.com surveyed 779 people in the United States.

Respondents in the study were asked to list the words that came to mind when each brand was mentioned. The researchers then sorted the responses by positive and negative sentiment.

Check out key findings from the report below:

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji