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Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.

The report was based on data from a survey of 529 people who own or work for small businesses in the United States.

Nearly three-quarters (73%) of respondents say their business engages in social media marketing; the same proportion also use a website to market their firm.

Some 57% of small businesses engage in email marketing, 49% in SEO, 34% in video marketing, and 32% in other types of content marketing.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji