The report was based on data from a survey of global consumers (57% from North America) with an average age of 35+.
Some 60% of respondents say they encounter hateful, inappropriate, or offensive content on Facebook, and 31% say they encounter that sort of content on YouTube.
Nearly half (49%) of respondents say when they see an ad alongside offensive content it negatively impacts how they view the advertiser; and 60% say when they see offensive content online it negatively impacts their view of the platform.
Some 49% of respondents say they encounter "fake news" on Facebook, and 25% say they encounter "fake news" on YouTube.
About the research: The report was based on data from a survey of global consumers (57% from North America) with an average age of 35 and older.
Take the first step (it's free).
You may also like:
- Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
- 10 Simple Tips and Tropes for Writing Engaging Social Media Copy
- The Stunning Amount of Data Generated Online Every Minute [Infographic]
- How to Create Engaging Instagram Carousel Posts [Infographic]
- Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]