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Facebook and YouTube are the online platforms with the greatest amount of offensive content, consumers say, according to a recent report from AdColony.

The report was based on data from a survey of global consumers (57% from North America) with an average age of 35+.

Some 60% of respondents say they encounter hateful, inappropriate, or offensive content on Facebook, and 31% say they encounter that sort of content on YouTube.

Nearly half (49%) of respondents say when they see an ad alongside offensive content it negatively impacts how they view the advertiser; and 60% say when they see offensive content online it negatively impacts their view of the platform.

Some 49% of respondents say they encounter "fake news" on Facebook, and 25% say they encounter "fake news" on YouTube.

About the research: The report was based on data from a survey of global consumers (57% from North America) with an average age of 35 and older.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji