The report was based on data from a 2019 survey of 100+ agencies that provide paid search services for clients.
Half of the agencies polled said they charge a flat fee/retainer for paid search services; that's unchanged from 2018.
Some 34% said they charge for paid search services based on a percentage of spend, up from 25% in 2018.
Among agencies that charge for paid search services based on a percentage of spend, some 36% charge 10-15% and 33% charge 15-20%.
Nearly two-thirds (65%) of the agencies polled said they charge a setup fee for new clients.
Among agencies that charge a setup fee, some 58% said they charge less than $1,000.
About the research: The report was based on data from a survey conducted in 2019 among 100+ agencies that provide paid search services for clients.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.