What are the most popular accounts on Pinterest? Which topics and subtopics do those accounts tend to cover? How frequently do they pin content?

Researchers at SEMrush looked at the 500 most followed accounts on Pinterest to determine broad influencer trends; they examined the content of influencers' pins to find out which categories are resonating with audiences; and they identified the top 15 accounts on the platform based on follower count.

The topics covered most by influencers are home decor (29% of top pins), style (22%), and food and drink (15%), the analysis found.

The most followed Pinterest accounts are @ohjoy (12.6 million followers) and @maryannrizzo (8.9 million followers).

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji