NEW! Marketing Strategy Master Class launches December 1. Learn more

Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro.

The report was based on data from a survey conducted in August 2019 among 1,584 SEO professionals. Respondents were asked their opinions on how much weight 26 factors receive in Google search's organic ranking systems (the classic, 10 blue links style results). Each expert rated each factor on a 0-10 scale (0=not used; 5=moderately weighted; 10=very heavily weighted).

Relevance of page content receives the highest mean rating (8.52) among the 26 factors; the quality of linking sites is second (7.87), and the use of query-relevant words and phrases is third (7.5).

The researchers also looked at which factors SEO experts agree on and disagree on most by examining the standard deviation among responses (i.e., how tightly clustered or spread out responses were around a number).

Respondents agree most on how important the relevance of page content is as a Google search rank factor, and they disagree most on the impact of keywords in domains.

About the research: The report was based on data from a survey conducted in August 2019 among 1,584 SEO professionals.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji