Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro.
The report was based on data from a survey conducted in August 2019 among 1,584 SEO professionals. Respondents were asked their opinions on how much weight 26 factors receive in Google search's organic ranking systems (the classic, 10 blue links style results). Each expert rated each factor on a 0-10 scale (0=not used; 5=moderately weighted; 10=very heavily weighted).
Relevance of page content receives the highest mean rating (8.52) among the 26 factors; the quality of linking sites is second (7.87), and the use of query-relevant words and phrases is third (7.5).
The researchers also looked at which factors SEO experts agree on and disagree on most by examining the standard deviation among responses (i.e., how tightly clustered or spread out responses were around a number).
Respondents agree most on how important the relevance of page content is as a Google search rank factor, and they disagree most on the impact of keywords in domains.
About the research: The report was based on data from a survey conducted in August 2019 among 1,584 SEO professionals.
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to SEO:
- Color Wheel Theory: Your New SEO Content Framework
- How Search Changed Last Year [Infographic]
- How Author Authority Affects Search Rankings
- SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness
- How AI Will Affect Delivering Relevant Search Results
- Five Tips to Improve SEO Using Stock Images and Videos