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How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look?

To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, Yahoo, Slack, Zara, Sears, and Lord & Taylor.

Facebook

Some 80% of consumers prefer Facebook's old logo, and 20% prefer the new logo. (Note that the old logo, which served as both a corporate logo and the logo of the company's social media platform, is still in use—but only as the logo of the platform, not the company.)

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji