Please accept all cookies to ensure proper website functionality. Set my cookie preferences

How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look?

To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, Yahoo, Slack, Zara, Sears, and Lord & Taylor.


Some 80% of consumers prefer Facebook's old logo, and 20% prefer the new logo. (Note that the old logo, which served as both a corporate logo and the logo of the company's social media platform, is still in use—but only as the logo of the platform, not the company.)


Some 58% of consumers prefer Yahoo's old logo, and 42% prefer the new logo.


Some 27% of consumers prefer Slack's old logo, and 73% prefer the new logo.


Some 56% of consumers prefer Zara's old logo, and 44% prefer the new logo.


Some 79% of consumers prefer Sears's old logo, and 21% prefer the new logo.

Lord & Taylor

Some 37% of consumers prefer Lord & Taylor's old logo, and 63% prefer the new logo.

About the research: The report was based on data from a survey of 1,000 consumers in the United States.

Sign up for free to read the full article. Continue reading "Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Branding Articles

You may like these other MarketingProfs articles related to Branding: