Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most of the time, according to recent research from UserTesting.
The report was based on data from a survey of 7,600 professionals in 10 countries (Australia, Canada, France, Germany, Italy, India, Mexico, Spain, the United Kingdom, and the United States).
Some 64% of marketers surveyed say they should get feedback from customers before launching marketing content and collateral, and 79% say what they create impacts the customer experience.
However, when asked how often they test 15 different types of deliverables with customers, respondents say no type of content or collateral is tested more than half of the time.
The most frequently tested deliverable is pricing, and the least tested deliverable is press releases.
Marketers say it is most important to get customer feedback on pricing, product names, and A/B test variants. They see the least value in getting customer feedback on marketing copy/text, social media content, and emails.
About the research: The report was based on data from a survey of 7,600 professionals in 10 countries (Australia, Canada, France, Germany, Italy, India, Mexico, Spain, the United Kingdom, and the United States).
Continue reading "Do Marketers Actually Use Customer Feedback to Improve Their Efforts?" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Three Activities to Prioritize for Maximum Marketing ROI in 2021
- How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]
- CMO Predictions for 2021 [Infographic]
- MarketingProfs' Top 10 B2B Marketing Trends and Predictions for 2021
- How to Use Buyer Personas to Understand Your Customers in a Post-COVID World