The report was based on data from more than 600,000 webinars hosted on the ClickMeeting platform in 2019.
Some 68% of attendees joined webinars via a desktop/laptop computer, and 32% joined via a mobile device, the researchers found. Attendees spent 53 minutes, on average, watching webinars.
The most used webinar features were presentation mode, screen share mode, and Q&A mode.
Webinars that were hosted on Tuesdays and had afternoon start times (between 2 PM and 4 PM) had the highest attendance, on average.
Check out the infographic for more insights from the report:
About the research: The report was based on data from more than 600,000 webinars hosted on the ClickMeeting platform in 2019.
Continue reading "The State of Webinars: Length, Engagement, and Feature Trends [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The Biggest Frustrations of Content Managers [Infographic]
- It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
- How to Build a Content Marketing Funnel That Will Drive Sales
- The Top Barriers to Creating Great B2B Content
- The Top 20 Content Marketing Hashtags, Topics, and Searches