The report was based on data from 52,000 audits conducted using the Sitechecker tool on more than 6 million webpages. The researchers separated the findings into three severity levels: critical errors (SEO issues that have a high impact on search performance), warnings (medium impact), and notices (low impact).
Some 24% of the website SEO mistakes uncovered were critical, 32% were warnings, and 44% were notices.
The most common critical error on websites is missing metatags (title, H1, or description), the analysis found.
The most common warning error is duplicate H1 tags, and the most common notice error is titles that are too short.
Check out the infographic for more findings from the report:
About the research: The report was based on data from 52,000 audits conducted using the Sitechecker tool on more than 6 million webpages.
You may like these other MarketingProfs articles related to Search:
- Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]
- Five Ways to Optimize Your Videos for Search [Infographic]
- Five B2B Brands That Prove Voice Search Is More Than Hype
- Google's 'Helpful Content Update': Five SEO Mistakes to Avoid
- A Complete Guide to Anchor Text Optimization in Four Steps
- An 11-Step Plan for Improving Your SEO Strategy [Infographic]