Please accept all cookies to ensure proper website functionality. Set my cookie preferences

B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research from ON24 and NetLine.

The report was based on data from a survey of B2B marketers who work in a wide range of industries.

Some 43% of respondents say having an unclear strategy is one of the most significant challenges they face in amplifying the reach of their B2B brand.

Other top challenges are uncertainty over how to measure performance (37% cite it as a significant issue) and a failure to prioritize brand building (23%):

Some 17% of B2B marketers say their firm's brand is very strong, 39% say it is somewhat strong, 26% say it needs some improvement, 16% say it needs much improvement, and 2% say they are unsure.

About the research: The report was based on data from a survey of B2B marketers who work in a wide range of industries.

Sign up for free to read the full article. Continue reading "The Most Significant Challenges to B2B Brand-Building" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Branding Articles

You may like these other MarketingProfs articles related to Branding: