Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.
The report was based on data from a survey fielded in 2021 among 1,173 respondents in the United States. The survey results were weighted to correspond to the gender and age makeup of the current US population.
Some 55% of respondents say newsletters are a good way for brands to communicate with their customers, with millennials most likely to agree and baby boomers least likely to agree.
Some 57% of respondents think newsletters are manipulative. People who maintain a dedicated email address for newsletters are the most likely to believe newsletters are manipulative.
Three-quarters of respondents say they receive emails they never signed up for.
Most respondents say they receive between one and ten newsletters from brands.
A third of respondents say they maintain a separate email address for newsletters.
Some 56% of millennials say they'd be more likely to open an email with their name in the subject line, compared with 36% of baby boomers.
Millennials are also much more likely than older generations to say they want to receive automated emails personalized to their preferences based on past choices.
About the research: The report was based on data from a survey fielded in 2021 among 1,173 respondents in the United States. The survey results were weighted to correspond to the gender and age makeup of the current US population.
Continue reading "How Americans Feel About Brand Email Newsletters" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Email:
Email at Scale: How to Increase Campaigns and Manage Complexity
Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind. read this »
How to Effectively Use CTAs in B2B Cold Emailing
"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article. read this »
Email Subject Line Benchmarks for Common Tactics and Words
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021. read this »
Taking the Mystery Out of Email Deliverability [Infographic]
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes? read this »
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do. read this »
Four Things You Should Know About Email List Validation
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. read this »