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Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

The report was based on data from a survey conducted in June 2023 among 287 marketers and communications professionals.

Respondents' other top concerns and challenges with AI include legal uncertainties and worries about data privacy.

Marketers biggest concerns about artificial intelligence

Marketing and comms professionals expect the biggest upside of AI to be improved productivity; the biggest downside they worry about is job loss.

Aspects of marketing that are expected to change because of AI

Marketing and comms professionals say the top task they're currently using/experimenting with AI for is summarizing content.

How marketers are currently using or experimenting with AI

Most marketing and comms professionals say they are already using AI to some extent for their daily work.

How often marketers are using AI in their daily work

About the research: The report was based on data from a survey conducted in June 2023 among 287 marketers and communications professionals.

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Marketers' Biggest Concerns About AI

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji