Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research from Ignition.

The report was based on data from a survey conducted in April 2025 among 273 owners, executives, and senior leaders from marketing, branding, design, creative, digital, and advertising agencies across the United States.

Fully 97% of respondents say their agency is raising its prices this year, although most say the increase is only by a small margin.

Some 63% of respondents say cash flow at their agency is unpredictable, and 97% say they deal with late client payments.

Some 28% of respondents say their agency's primary pricing model is subscription/package-based, and another 28% say their agency's primary pricing model is hourly billing.

One-third of respondents say their agency reviews pricing on a set schedule, and 45% say their agency reviews pricing during renewals.

About the research: The report was based on data from a survey conducted in April 2025 among 273 owners, executives, and senior leaders from marketing, branding, design, creative, digital, and advertising agencies across the United States.