Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop.
Transforming? Yes. Completely? Not quite.
A recent study by Yesmail found that even though mobile device owners shop more often, they still prefer the PC for making purchases: 42% of mobile device owners use their PC for completing purchases all the time, as opposed to their mobile phones (10%) or their tablets (6%).
Does that mean mobile devices haven't changed the shopping experience? Not at all.
Some 47% of mobile device owners have used their devices to look for a product review while in a store. And three out of five in-store shoppers have left the brick-and-mortar store to purchase a product online (even if the discount may have been as little as 5%).
Some more highlights from the study...
- Mobile device owners are more likely to interact with brands on social media.
- 41% made a purchase because of an email promotion they received on their mobile phone.
- Mobile commerce is now 21% of all traffic to e-commerce websites.
Using information from the survey, Yesmail created the following infographic:
You may like these other MarketingProfs articles related to Mobile:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.