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Who uses Instagram: men or women? And what top brands do they prefer to follow on the visual social platform?

The answers vary by country.

Instagram is heavily favored by women in Thailand (65%), the Philippines (64%), and Vietnam (62%), according to a recent infographic by TOTEMS (formerly known as Nitrogram).

By comparison, Instagram users are predominantly men in Saudi Arabia (85%), Iran (82%), and India (75%).

Regarding top brands, more women than men follow them (53% vs. 47%). The top brands with the "manliest" audience are energy drinks and sports brands, and the top brands with the "most girly" audience are cosmetics and fashion.

To find out more about gender on Instagram, check out the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski