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How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think...

Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.

Moreover, shoppers assess a product within 90 seconds to determine whether to purchase it.

Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return.

Product reviews, too, influence online shoppers. Some 85% of consumers read online reviews for local businesses before making a purchase. "Of those, 79% trust the reviews as much as a personal recommendation," vouchercloud writes.

To find out more about the behaviors behind online shopper clicks, check out the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

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