One in two mothers turns to social media for shopping ideas, according to the following infographic based on a She Knows survey.
Finding coupons and deals is the number-one reason cited for using social.
Despite the coupon-hunting, "most moms start shopping for back to school about one month before school starts, and they don't set a budget," states She Knows.
The biggest expense is clothing. Most moms spend between $100 and $250 on clothes and between $50 and $100 on school supplies. They spend less than $50 on electronics.
Regarding technology, most survey respondents think kids in elementary school should have their own desktop computer, e-reader, and music device. When children are in middle school, those students should have a laptop, tablet, and smartphone, according to the respondents.
To learn more about moms' back-to-school shopping, check out the infographic:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees