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You know a business is doing well when it becomes a verb like "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?

Here's a look at some marketing lessons from the online video streaming provider.

One lesson is that consumers want to engage with content at their own pace. "Scheduled marketing forces your audience to engage on your timeline, not theirs," states LookBookHQ in the following infographic.

"Instead of drip-feeding us episode by episode, Netflix lets us engage at our own pace by dumping entire seasons online," LookBookHQ states. "Moving from scheduled to on-demand marketing leads to higher engagement—and engaged prospects will self-accelerate through your funnel."

Moreover, personalization is a priority at Netflix. "No two Netflix channels look alike," states LookBookHQ. "It's about delivering the right content based on what you know about a person and his/her past behavior."

To find out more about what marketers can learn from Netflix, click or tap on the infographic.

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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