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Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.

"Of every Instagram we analyzed, here's what's driving action," states Curalate in the following infographic. Light images (77%), indoor images (63%), and people (59%) rule Instagram compared to dark images (20%) outdoor images (26%), and 38% (no people).

In home decor and improvement, however, users prefer to not see people. "Almost every image (94%) excludes people," states Curalate.

In the publishing world, "comfort foods and flavors are trending," suggests Curalate. "Think soup, cinnamon, pumpkin, pies, and yes—pumpkin pies."

To find out more holiday trends on Instagram, click or tap on the infographic.

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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