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Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.

"Mondays and Thursdays drive the most engagement," states the following Sprout Social infographic.

You can also boost engagement and gain new followers by having contests via Instagram.

Moreover, "users tend to interact when they see others in their city," suggests Sprout Social. "Post from different locations to pique people's interest." 

To find out more about building your audience on Instagram, check out the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski