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This week: Facebook aims to optimize for video, and updates its algorithm to do it; LinkedIn opens up about how it markets itself on the platform; Snapchat files for IPO despite apparent Instagram threat; Facebook video might come to a TV screen near you; Twitter to roll out anti-abuse tools; Slack's new product launch; and much more...

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1. Facebook's latest algorithm change, and what it means for you

New changes in Facebook's algorithm make video an even higher priority for the social network, and emphasize timely and accurate updates. The first change, rolled out last week, encourages brands and users to create more compelling video content by including the "percentage completed" (or viewed by users) as a factor in ranking those videos.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri