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#SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week

by Christian Neri  |  
February 4, 2017

This week: Facebook aims to optimize for video, and updates its algorithm to do it; LinkedIn opens up about how it markets itself on the platform; Snapchat files for IPO despite apparent Instagram threat; Facebook video might come to a TV screen near you; Twitter to roll out anti-abuse tools; Slack's new product launch; and much more...

Skim to stay in the know!

1. Facebook's latest algorithm change, and what it means for you

New changes in Facebook's algorithm make video an even higher priority for the social network, and emphasize timely and accurate updates. The first change, rolled out last week, encourages brands and users to create more compelling video content by including the "percentage completed" (or viewed by users) as a factor in ranking those videos.

And to combat fake news, the social network's guiding algorithm now also includes signals that identify and rank authentic content, and introduces a new way to predict and rank when posts might be more relevant to users. Minimal impact is expected for publishers, but it sounds like it's time to get on your video game!

2. How LinkedIn markets on LinkedIn, and why you should take notice

Taking a glance at how the professional network markets itself on its own platform might hold the key to your brand enhancing and optimizing its own marketing efforts. A handy infographic assembled by Column Five based on a LinkedIn guide (registration required). Here are a few hints at best-practices:

  • Content with statistics received 37% higher click-through rates and 162% more impressions than those without stats.
  • Use dynamic macros to send personalized messages to prospects.
  • Address your audience directly, not indirectly, to achieve higher engagement rates.

Check out the full infographic for much more!

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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