User intention will be a key focus, the agency predicts, meaning that the context—and not just the keywords—of the user's search will gain importance.
The infographic also predicts that brands will revisit the use of HTTPS in their URLs, as that extra S can hide valuable referral data.
To see all seven predictions for this year, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.