It's hard enough for marketers to keep up with email trends and shopping trends, but keep up they must. And one of the most fickle channels marketers need to follow is SEO.

We wrote about SEO predictions earlier this year, and now we're highlighting an infographic by web agency KOL Limited with seven more trends to watch.

User intention will be a key focus, the agency predicts, meaning that the context—and not just the keywords—of the user's search will gain importance.

The infographic also predicts that brands will revisit the use of HTTPS in their URLs, as that extra S can hide valuable referral data.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.