This week's 'Skim is filled to the brim: The impending demise of apps and why your company needs to start thinking different; Twitter's brand-new, personable customer service feature; Instagram's big change that just made it easier to tell your brand story; how Facebook just turned WhatsApp into Snapchat; how to get more leads on Instagram; how to get your business verified on Facebook; 10 social media mistakes killing your company; and much more...

Skim to make sense of it all!

1. Fire up your chatbots, because messaging is eating away at apps

Where will Facebook's WhatsApp go in the future? All we have to do is look to China to know, suggests a new report from Gartner. Use of standalone video, map, and social media apps has decreased from last year, but messaging app use has increased, and the report suggests that trend will continue as users shy away from downloading new apps and instead stick to what they know.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri