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This week, social giants expand into new territory and chase after ad dollars: YouTube announces a cable-killing TV subscription service; Instagram opens up ads in Stories to all businesses; and Facebook introduces mid-roll ads.

Also: a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...

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1. YouTube aims to kill cable with announcement of YouTubeTV

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri