This week, social giants expand into new territory and chase after ad dollars: YouTube announces a cable-killing TV subscription service; Instagram opens up ads in Stories to all businesses; and Facebook introduces mid-roll ads.
Also: a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...
Skim to stay in the know!
1. YouTube aims to kill cable with announcement of YouTubeTV
Google/Alphabet's YouTube on Tuesday took a big foray into television territory with the announcement of YouTubeTV, a new TV subscription service, set to launch in the next couple of months in the US. YouTubeTV looks to take advantage of Americans' increasing propensity to cutting the cable TV cord.
YouTube is offering unlimited access to a set of over 40 networks, including USA, FX, ESPN, Fox Sports, and more—starting at just $35 per month. Subscribers will be able to stream to various devices, including their televisions using Chromecast. In short, users will be able to tune into their favorite shows on their own terms, on their preferred device.
The TV space is getting more interesting by the minute as social giants test what approach works to their advantage in upending the traditional TV paradigm. Will you (have you?) cut the cord?