Some of the highlights for various social networks:
• January 2016: Snapchat rolled out its on-demand Geofilter.
• May 2016: Facebook extended dynamic ads to Instagram and shut down FBX, and Twitter changed the way it counts 140 characters for tweets.
• September 2016: Snapchat became Snap Inc. and announced its first physical product: Spectacles.
• February 2017: LinkedIn announced new engagement insights to boost marketing performance.
To see the entire year in review, check out the full infographic by tapping or clicking on the image: