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#SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This Week

by Christian Neri  |  
March 25, 2017

In this week's 'Skim: Apple launches a Snapchat-inspired video editing app; LinkedIn announces big news for its Sales Navigator, adds new retargeting tools; Foursquare plots to take over the world; YouTube phases out annotations; Instagram has a surprising influence on older users; and much more...

Skim for this week's roundup!

1. Apple unveils video creation and sharing app

Apple might not be ready to take a full leap into social media, but what it unveiled last week could be called baby steps. The technology giant introduced Clips, a new, social-media-inspired video, photo, and music editing app on iOS that shares quickly and easily across social networks.

Why social-media-inspired? Users will be able to add filters, speech bubbles, shapes, emoji, and even "full-screen posters with animated background and customizable text." Apple's also added what it calls "Live Titles," animated captions and titles based on what users say.

There will be a music library of tracks for users to choose to set their clips to, and the app will automatically suggest tags of people who are in your contacts or have been previously identified within your iOS Photos app. Clips will launch in April.

2. LinkedIn buffs up its lead generation tool, Sales Navigator

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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