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#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week

by Christian Neri  |  
April 1, 2017

This week's 'Skim is a Facebook fiesta: the social network declares war on Snapchat with the global rollout of Stories on its flagship app, dives further into politics and fundraising with new features; LinkedIn revamps with a trending topics section; Google's YouTube defends itself after big brands pull the platform from their advertising strategy; all about the best times to publish on LinkedIn; Facebook advertising benchmarks for 18 industries; and much more...

Skim to stay up to speed!

1. Facebook brings Stories to its flagship mobile app

The social network has brought Stories—the feature it unashamedly copied from Snapchat—to its flagship mobile app. While the social media company originally had expanded the feature to Instagram and Messenger, this is the first time it's included within the Facebook app itself.

The move is in line with Facebook's desire to focus on visual communication over text, with the hope that users share more.

The massive revamp of the mobile app also brings Facebook Camera and Direct to the platform: Camera, a quick swipe right from the News Feed, lets users take photos or video and spice them up with everything from emoji and colored captions, to filters with special effects; Direct lets users share anything they take with Facebook Camera with individual friends via their Direct Inbox.

You might think it unfair for Facebook to take such swipes at original Story creator Snapchat, but, as TechCrunch puts it, "In the long-run, we remember the tech companies that provide value at scale, not just who invented things. We remember Netscape as an innovator, but that doesn't make Google Chrome a clone. Facebook was willing to swallow its pride to protect its future. Maybe if Yahoo or BlackBerry were willing to pivot like this, they'd still be in power." Shots fired.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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