This week's 'Skim is a Facebook fiesta: the social network declares war on Snapchat with the global rollout of Stories on its flagship app, dives further into politics and fundraising with new features; LinkedIn revamps with a trending topics section; Google's YouTube defends itself after big brands pull the platform from their advertising strategy; all about the best times to publish on LinkedIn; Facebook advertising benchmarks for 18 industries; and much more...

Skim to stay up to speed!

1. Facebook brings Stories to its flagship mobile app

The social network has brought Stories—the feature it unashamedly copied from Snapchat—to its flagship mobile app. While the social media company originally had expanded the feature to Instagram and Messenger, this is the first time it's included within the Facebook app itself.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri