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#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

by Christian Neri  |  
May 27, 2017

In this week's 'Skim: Facebook employs a Netflix strategy for original video programming, takes on Twitch and e-sports with massive new deal; Instagram is reportedly more important than LinkedIn for young professionals to evaluate workplace culture; Snapchat introduces Custom Stories perfect for branded events; Facebook tests food delivery feature, rolls out personal fundraising feature to all; Instagram's giving brands more engagement than Facebook; Netflix is producing a film based entirely on a Tumblr meme; and much more...

Skim for this week's dose of social media inspiration!

1. Facebook spearheads original video content, inks deal with BuzzFeed, Vox Media

Searching for more opportunities for monetization, Facebook is reportedly willing to spend up to $250,000 for original video content from the media publishers in two tiers: one made up of scripted programs owned by Facebook and up to 30 minutes long, and the other scripted or unscripted programs up to 10 minutes in length, not owned by Facebook.

This news shows just how serious the social giant is about taking on the likes of Netflix and Amazon, as it's using the same strategy as its competitors to lure producers into creating content exclusive to its platform.

Short-form videos will initially be exclusive on Facebook, but they will be available for sale after the exclusivity deal sunsets.

2. Is Instagram the LinkedIn for young professionals?

The social media landscape is constantly shifting... According to a survey by Jobvite, Instagram is playing an increasingly large role for young workers hoping to preview the culture of the companies they're applying to work for, even eclipsing LinkedIn as the social network where prospects age 18-29 preview companies they're interest in.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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