In this week's 'Skim: Facebook employs a Netflix strategy for original video programming, takes on Twitch and e-sports with massive new deal; Instagram is reportedly more important than LinkedIn for young professionals to evaluate workplace culture; Snapchat introduces Custom Stories perfect for branded events; Facebook tests food delivery feature, rolls out personal fundraising feature to all; Instagram's giving brands more engagement than Facebook; Netflix is producing a film based entirely on a Tumblr meme; and much more...
Skim for this week's dose of social media inspiration!
1. Facebook spearheads original video content, inks deal with BuzzFeed, Vox Media
Searching for more opportunities for monetization, Facebook is reportedly willing to spend up to $250,000 for original video content from the media publishers in two tiers: one made up of scripted programs owned by Facebook and up to 30 minutes long, and the other scripted or unscripted programs up to 10 minutes in length, not owned by Facebook.