This week's 'Skim: LinkedIn finally gets a native video feature, launches Lite version of its mobile app for emerging markets, also rolls out Windows 10 app to help you stay on top of notifications; Amazon launches an Instagramesque social shopping feed, and reportedly plans a WhatsApp competitor; Facebook tests ads on Marketplace, brings an alternative News Feed to all users; the status of paid social and how your brand matches up; how an airline won the Internet; and much more...

Skim for this week's breaking social media news!

1. LinkedIn begins offering video, and here's why it could be a revelation

Finally, there's a B2B social platform with video, and it's likely to already be your go-to social network to reach prospects. LinkedIn started rolling out a new, native video feature last week on its mobile app that allows users to record and upload up to 10 minutes of horizontal or vertical video right on the platform.

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ABOUT THE AUTHOR
image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri