This week's 'Skim: LinkedIn finally gets a native video feature, launches Lite version of its mobile app for emerging markets, also rolls out Windows 10 app to help you stay on top of notifications; Amazon launches an Instagramesque social shopping feed, and reportedly plans a WhatsApp competitor; Facebook tests ads on Marketplace, brings an alternative News Feed to all users; the status of paid social and how your brand matches up; how an airline won the Internet; and much more...
Skim for this week's breaking social media news!
1. LinkedIn begins offering video, and here's why it could be a revelation
Finally, there's a B2B social platform with video, and it's likely to already be your go-to social network to reach prospects. LinkedIn started rolling out a new, native video feature last week on its mobile app that allows users to record and upload up to 10 minutes of horizontal or vertical video right on the platform.
The rich analytics means brands can see likes, shares, number of views, job titles and companies of viewers, and the location each video was viewed from. That data can provide a wealth of new insights into potential leads, and it could also help LinkedIn fix its user retention problem by employing the same tactics that have helped Facebook and Snapchat take off.
Currently available only for a batch of users in the US, the video feature is expected to roll out worldwide in the coming months.
2. Amazon launches Instagramesque social feature to encourage users to shop
The Internet retail giant last week launched Spark, a shoppable feed of photos and stories aimed at getting Prime members to discover and share products more easily.